Operator & builder
AI-powered sales systems, owner dashboards, local presence hygiene, and cost-cutting consulting — built from playbooks used running a Texas commercial insurance agency and shipping LavaFlow, not theory.
About
I’m Johnn Hudson — co-founder, CFO & tech lead at Quote Texas Insurance, and founder of LavaFlow Pro. Nearly 30 years in insurance and technology: captive and independent agency ownership, carrier relationships, and the software that runs the shop.
I package the systems I’ve run in production: CRM discipline, call coaching, review loops, SEO desks, and AI that cuts cost instead of adding seats. Start with a one-hour consultation, or jump into a productized service or software product.
Credentials
Tech lead & builder across every role since 2000 — through 2026.
2001 – Present
Acquired by InsZone
Built the agency from scratch. Finance, carrier relationships, operations, and the technology stack that runs the business — including inbound systems that compound without paid search owning the budget.
2022 – Present
Lead management and sales CRM born inside the agency: workflows, phone/Google/marketing integrations, call transcript intelligence, and AI-assisted ops. Product design, engineering, and development oversight.
2004 – 2011
Allstate · Grand Prairie, TX
Owned and operated a captive Allstate agency while running Quote Texas — both models from the inside. Sold the Allstate agency in 2011.
1999 – 2001
ProComputing · TRG
Sold and trained Final Cut Pro digital video systems with Apple; then IT at a major independent ad agency — marketing ops at scale before building insurance lead systems.
Services
Productized engagements from real operator work. Only consultation pricing is listed — everything else is scoped after we talk.
Focused working session: diagnose your sales/ops stack, AI spend, or local presence — and leave with a clear next step.
Book consultationAudit overlapping AI seats and move suitable workloads local or cheaper — an AI-spend (FinOps) ledger plus a written cut/route plan.
Done-for-you install and run of CRM + AI workflows so leads don’t drop — kickoff, templates, and ongoing ops.
Score recorded sales calls, weekly scorecards, and missed-moment digests for teams that live on the phone.
Weekly Google Business Profile checklist — name/address/phone (NAP), hours, tracking numbers, review skim — ping you only for decisions.
One honest owner page by evening: sold, inbound/outbound, ghosts, and mail one-liners — not Slack vibes.
Google Search Console truth in a short weekly synopsis — mute daily SEO panic, keep the structural calls human.
Map your public site tree and app navigation, then a gap list — before a redesign or sales-enablement rebuild.
Products
Hub-grounded products. Pricing is scoped after we talk — ask about seats, pilots, or a bundle with consulting.
CRM built for small sales teams — accountability, follow-up, and sold discipline without spreadsheet chaos.
Ask about thisDraft-for-approve review asks and referral follow-ups after a sale — track reviews without review-gating.
Ask about thisProducer coaching scores and red-flag digests for mid-market teams with recorded calls (5–50 seats).
Ask about thisMail + meeting pulls into single verb-and-outcome action items — only what needs the owner.
Ask about thisGBP hygiene + review SMS + tracking-number discipline as one local-presence retainer.
Ask about thisJob→tier AI routing rules — volume models for routine work, frontier models as a scalpel — as a written framework.
Ask about thisSelected work
Operator proof — agencies, software, and systems that ship.
Co-founder · Quote Texas Insurance
Built and ran a Texas commercial insurance agency from scratch — ~$10M annual premium, 65+ carriers, hundreds of organic leads a month, with inbound SEO and sales systems that compound.
Creator · LavaFlow Pro
Lead and sales CRM born inside the agency — accountability, quotes, follow-up, and AI ops so independent sales teams stop losing work between phone, email, and spreadsheets.
Production call intelligence
Scored recorded sales calls into coaching scorecards and red-flag digests — the bridge between “we record calls” and “producers improve.”
EOD picture · ops board · SEO desk
Weekday production pictures, mail-and-meeting → action boards, GBP Monday hygiene, and GSC synopsis desks — honest owner dashboards instead of Slack vibes.
Cost & privacy stack
Apple Silicon local inference, FinOps ledgers for AI seats, and routing rules that put volume work on cheap models and judgment on frontier ones.
Side project · family arcade
HTML game cabinets shipped live on the public web.
Contact
One-hour consultation is $150. For everything else, tell me which service or product you’re interested in and we’ll scope it.